The One with the Next Big Thing

Or why I’m not looking for one

Recently, I had lunch with a local entrepreneur who invited me to a few networking events. He’d seen the channel, knew what I do. At one point, he leaned in and asked:
“So you got to this point—where to next?”
Then added, “You can’t just keep uploading and doing the same thing over and over?”

That’s the classic entrepreneurial mindset, isn’t it?
Always build. Always expand. Always find the next big thing.
And don’t get me wrong - I admire that energy. I’ve been there myself.
But for a brief moment, his question made me pause.

Because here’s the truth: I am happy where I am.
Not because it’s easy. Not because I’ve figured it all out.
Quite the opposite.

The team and I are in a constant state of movement. There’s always something we’re learning, tweaking, trying. To me being a content creator isn’t a destination - it’s a craft. A sea of evolving ideas and skills. There’s never a day where I feel like I’ve “learned enough.” And that’s exactly what keeps it exciting.

Take our recent docu-style episode on the iPad. That was a genre I’d been wanting to try for years. When we finally did it, it felt like switching into a completely different mode - researching, storytelling, visualizing.

We picked up an old CRT TV to use as a prop—because vintage footage deserves more than just another screen recording slapped on top.

Shooting was different. Editing was different. Even the energy on set was different. And I loved it. I want to do more of that.

So when people ask, “What’s next?”
This is.

I think some people find their thing - and this might be mine.
Not a stepping stone, not a phase. A thing I could spend decades refining.
I don’t feel like an entrepreneur chasing the next product, the next vertical, the next pitch.

I feel more like an artist.
Not in the romantic, tortured-genius kind of way, but in the quiet, deliberate practice of it all.
Building something piece by piece.
Trying to make something that holds your attention for longer than a scroll.
Something worth appreciating - and sometimes, worth criticizing too.

Because when people care, they look closely.
They point things out. They disagree. They suggest.
And that’s how I know this isn’t just a job—it’s a conversation.

And for now, that’s more than enough.
Because if the work keeps evolving, if the craft keeps surprising me, then I’m exactly where I’m supposed to be.

P.S. If you haven’t seen the episode I mentioned, it’s live now. Probably the most challenging and rewarding thing we’ve done so far.